Vilniaus universiteto Ekonomikos ir verslo administravimo fakulteto autoriaus (Karina Adomavičiūtė-Sakalauskė) publikacijų sąrašas (pagal Lietuvos akademinės elektroninės bibliotekos (eLABa) duomenis):

Eil. Nr. Publikacija
1Hollebeek, Linda Desiree; Anselmsson, Johan; Adomavičiūtė-Sakalauskė, Karina; Krumm, Kristo; Jansson, Johan; Wait, Marius; Ooi, Beewah; Riivits-Arkonsuo, Iivi; Lubbe, Isolde. Online content creators’ and viewers’ interdependent journeys // Services marketing quarterly. Abingdon : Taylor & Francis Ltd. ISSN 1533-2969. eISSN 1533-2977. 2024, vol. 45, iss. 3, p. 296-318. DOI: 10.1080/15332969.2024.2364128.
2Hollebeek, Linda Desiree; Parts, Oliver; Urbonavičius, Sigitas; Riisalu, Rein; Adomavičiūtė-Sakalauskė, Karina; Jansson, Johan. Consumers’ online brand-related misinformation engagement: a weapons of influence perspective // Journal of strategic marketing. Abingdon : Taylor & Francis Ltd. ISSN 0965-254X. eISSN 1466-4488. 2024, Early Access, p. [1-20]. DOI: 10.1080/0965254X.2024.2380657.
3Dikčius, Vytautas; Adomavičiūtė-Sakalauskė, Karina; Vilkaitė-Vaitonė, Neringa; Kiršė, Sigita. Attitudinal loyalty towards online stores between loyal and disloyal clients: differences across four countries // Organizations and markets in emerging economies. Vilnius : Vilniaus universiteto leidykla. ISSN 2029-4581. eISSN 2345-0037. 2024, vol. 15, no. 1(30), p. 74-89. DOI: 10.15388/omee.2024.15.4.
4Adomavičiūtė-Sakalauskė, Karina; Urbonavičius, Sigitas; Kiršė, Sigita; Zimaitis, Ignas. Applications of tpb and tam theoretical backgrounds for online purchasing research during COVID-19 pandemic // Business transformation in uncertain global environments: 16th annual conference of the EuroMed Academy of Business, September 27-29 2023, Vilnius, Lithuania / edited by: Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos : EuroMed Press, 2023. ISBN 9789963711987. ISSN 2547-8516. p. 38-49. Prieiga per internetą: <https://emrbi.org/wp-content/uploads/2023/09/euromed2023-book-of-proceedings-2023-09-24.pdf>.
5Vilkaitė-Vaitonė, Neringa; Kiršė, Sigita; Adomavičiūtė-Sakalauskė, Karina; Dikčius, Vytautas; Zimaitis, Ignas. The usefulness of gamification for enhancing customer loyalty to small e-tailers // EuroMed journal of business. Bingley : Emerald Publishing Limited. ISSN 1450-2194. eISSN 1758-888X. 2024, first published online, p. [1-18]. DOI: 10.1108/EMJB-09-2023-0240.
6Urbonavičius, Sigitas; Adomavičiūtė-Sakalauskė, Karina. Learning from pandemic periods: elements of the theory of behavioral transformation // Market-Trziste. Zagreb : University of Zagreb. ISSN 0353-4790. eISSN 1849-1383. 2023, vol. 35, no. 2, p. 251-266. DOI: 10.22598/mt/2023.35.2.251.
7Dikčius, Vytautas; Adomavičiūtė, Karina; Kiršė, Sigita; Zimaitis, Ignas. How loyal are online store customers: a meta analysis of e-loyalty // 12th International scientific conference “Business and management 2022”, May 12-13, 2022, Vilnius, Lithuania. Vilnius : VGTU Press, 2022. eISBN 9786094762895. ISSN 2029-4441. p. 683-690. DOI: 10.3846/bm.2022.712.
8Dikčius, Vytautas; Adomavičiūtė-Sakalauskė, Karina; Kiršė, Sigita; Zimaitis, Ignas. The impact of cultural dimensions on online store loyalty // Journal of business economics and management. Vilnius : Vilnius Gediminas Technical University. ISSN 1611-1699. eISSN 2029-4433. 2023, vol. 24, iss. 3, p. 576-593. DOI: 10.3846/jbem.2023.19879.
9Dikčius, Vytautas; Adomavičiūtė, Karina; Kiršė, Sigita; Zimaitis, Ignas. Gamification for e-retailing: findings and future insights // International journal of electronic marketing and retailing : Inderscience Publishers. ISSN 1741-1025. eISSN 1741-1033. 2023, Early Access, p. [1-20]. DOI: 10.1504/IJEMR.2023.10058253.
10Adomavičiūtė, Karina; Urbonavičius, Sigitas. Does the intention to purchase cause-related products compared to charity donations indicate higher morality? // Journal of philanthropy and marketing. Hoboken : Wiley. eISSN 2691-1361. 2023, vol. 28, iss. 4, art. no. e1811, p. [1-13]. DOI: 10.1002/nvsm.1811.
11Adomavičiūtė, Karina; Dikčius, Vytautas; Zimaitis, Ignas. MOOCs: the factors impacting learners’ continuance intention, the intention to complete or cancel a course // Organizations and markets in emerging economies. Vilnius : Vilniaus universiteto leidykla. ISSN 2029-4581. eISSN 2345-0037. 2023, vol. 14, no. 2(28), p. 412-435. DOI: 10.15388/omee.2023.14.91.
12Urbonavičius, Sigitas; Andrulienė, Rasuolė; Adomavičiūtė, Karina; Ozretic-Dosen, Durdana. The role of travelling distances in tourism: different planning, different motives // Bulletin of geography. Socio-economic series. Toruń : Nicolaus Copernicus University in Toruń. ISSN 1732-4254. eISSN 2083-8298. 2023, no. 60, p. 145-156. DOI: 10.12775/bgss-2023-0020.
13Dikčius, Vytautas; Adomavičiūtė, Karina; Venskuvienė, Ieva. Could humour make advertisements worse? // European journal of humour research. Kraków : Cracow Tertium Society for the Promotion of Language Studies. ISSN 2307-700X. 2022, vol. 10, iss. 4, p. 168-186. DOI: 10.7592/EJHR.2022.10.4.657.
14Kiršė, Sigita; Adomavičiūtė, Karina; Dikčius, Vytautas; Norkūnaitė, Rūta. The impact of gratitude on the employee intention to stay: the mediating role of affective commitment // 13th annual conference of The EuroMed Academy of Business: business theory and practice across industries and markets, September 09-10, 2020 : conference readings, book proceedings : EuroMed Press, 2020. eISBN 9789963711895. ISSN 2547-8516. p. 1384-1386.
15Adomavičiūtė, Karina; Kiršė, Sigita; Purmalytė, Ieva. The impact of personal characteristics on the consumer choice between donation to charity and purchase of cause-related product // 13th annual conference of The EuroMed Academy of Business: business theory and practice across industries and markets, September 09-10, 2020 : conference readings, book proceedings : EuroMed Press, 2020. eISBN 9789963711895. ISSN 2547-8516. p. 1236-1237.
16Adomavičiūtė, Karina; Kiršė, Sigita; Huselnykova, Svitlana. The impact of moral emotions and personality traits on consumer intention to buy counterfeit products in Lithuania and Ukraine // Business management theories and practices in a dynamic competitive environment :12th annual conference of the EuroMed Academy of Business, September 18-20 2019 Thessaloniki, Greece : book proceedings. Marseille : EuroMed Press, 2019. eISBN 9789963711819. ISSN 2547-8516. p. 1561-1563.
17Dikčius, Vytautas; Urbonavičius, Sigitas; Adomavičiūtė, Karina; Degutis, Mindaugas; Zimaitis, Ignas. Learning marketing online: the role of social interactions and gamification rewards // Journal of marketing education. Thousand Oaks, CA : SAGE Publications. ISSN 0273-4753. eISSN 1552-6550. 2021, vol. 43, iss. 2, p. 159-173. DOI: 10.1177/0273475320968252.
18Dagytė-Kavoliūnė, Gintarė; Adomavičiūtė, Karina; Urbonavičius, Sigitas. The impact of brand and social cause prominence dimensions of fit on consumer intentions to buy cause-related products // EuroMed journal of business. Bingley : Emerald Publishing Limited. ISSN 1450-2194. eISSN 1758-888X. 2020, vol. 16, no. 4, p. 456-470. DOI: 10.1108/EMJB-05-2020-0049.
19Kiršė, Sigita; Dikčius, Vytautas; Adomavičiūtė, Karina. Can gratitude increase loyalty? // Business management theories and practices in a dynamic competitive environment :12th annual conference of the EuroMed Academy of Business, September 18-20 2019 Thessaloniki, Greece : book of proceedings : EuroMed Press, 2019. ISBN 9789963711819. ISSN 2547-8516. p. 511-524.
20Urbonavičius, Sigitas; Adomavičiūtė, Karina; Urbutytė, Ieva; Cherian, Joseph. Donation to charity and purchase of cause-related products: the influence of existential guilt and experience // Journal of consumer behavior. Hoboken : Wiley. ISSN 1472-0817. eISSN 1479-1838. 2019, vol. 18, no 2, p. 89-96. DOI: 10.1002/cb.1749.
21Urbonavičius, Sigitas; Dikčius, Vytautas; Adomavičiūtė, Karina; Urbonavičius, Ignas. Movie piracy: how novelty-seeking relates to illegal downloading // EuroMed journal of business. Bingley : Emerald Group Publishing. ISSN 1450-2194. eISSN 1758-888X. 2019, vol. 14, iss. 1, p. 21-30. DOI: 10.1108/EMJB-03-2018-0016.
22Adomavičiūtė, Karina; Bzikadze, Goga; Cherian, Joseph; Urbonavičius, Sigitas. Cause-related marketing as a commercially and socially oriented activity: what factors influence and moderate the purchasing? // Inžinerinė ekonomika = Engineering economics. Kaunas : Technologija. ISSN 1392-2785. eISSN 2029-5839. 2016, Vol. 27, No. 5, p. 578-585. DOI: 10.5755/j01.ee.27.5.15166.
23Urbonavičius, Sigitas; Adomavičiūtė, Karina. Consumer morality factors: do they influence the intention to buy a cause-related product? // Маркетинг інновацій і інновації у маркетингу : Збірник тез доповідей X Міжнародної науково-практичної конференції, 29 вересня - 1 жовтня 2016 року. Суми : ФОП Ткачов О.О. ISSN 2307-9274. 2016, p. 26-28. Prieiga per internetą: <https://drive.google.com/file/d/0B-7SyrIhVad6UjdMX1draFFrUXc/view>.
24Urbonavičius, Sigitas; Adomavičiūtė, Karina. Effect of moral identity on consumer choice of buying cause-related products versus donating for charity // Procedia - social and behavioral sciences. Amsterdam : Elsevier. ISSN 1877-0428. 2015, Vol. 213, p. 622-627. DOI: 10.1016/j.sbspro.2015.11.460.
25Adomavičiūtė, Karina. Relationship between utilitarian and hedonic consumer behavior and socially responsible consumption // ICEM 2013 : International Scientific Conference Economics & Management : collected abstracts / Kaunas University of Technology. Lithuanian Operational Research Sociey within Euro (LITORS). Riga Technical University. Brno University of Technology. Tallinn University of Technology. Kaunas : Technologija. ISSN 2335-8025. 2013, p. 93. Prieiga per internetą: <https://www.ebooks.ktu.lt/einfo/1044/economics_and_management_%e2%80%93_2013/>.
26Adomavičiūtė, Karina. Relationship between utilitarian and hedonic consumer behavior and socially responsible consumption // Ekonomika ir vadyba / Kauno technologijos universitetas. Kaunas : Technologija. ISSN 1822-6515. eISSN 2029-9338. 2013, t. 18, nr. 4, p. 754-760. DOI: 10.5755/j01.em.18.4.5580.
27Kavaliauskė, Monika; Adomavičiūtė, Karina. Development of marketing concept in the context of environment protection and social responsibility // Ekonomika / Vilniaus universitetas. Vilnius : Vilniaus universiteto leidykla. ISSN 1392-1258. 2013, T. 92, nr. 3, suppl. A, p. 233-244.
28Adomavičiūtė, Karina; Vengrauskas, Petras Vytautas. The investigation of the characteristics, determining the choice of provate labels: academic and practical aspects // Ekonomika ir vadyba / Kauno technologijos universitetas. Kaunas : Technologija. ISSN 1822-6515. 2012, t. 17, nr. 3, p. 1049-1059. Prieiga per internetą: <http://www.ecoman.ktu.lt/index.php/Ekv/article/view/2126/1649>.